KFC: advert-body-1 by BBH London
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Created by BBH London and inspired by KFC’s American heritage, the new work delivers a fresh, bold and modern feel for the brand. It aims to relaunch the brand’s most distinctive brand assets with a bang, creating consistency across all media and cut-through from competitors.
As part of the new campaign, KFC has released a provocative 96 sheet with the headline ‘It’s finger lickin’ good’, bringing a whole new edge to the brand’s iconic ‘finger lickin’ good’ tagline.
The ad will be shown in selected outdoor locations across the UK, and has already caused controversy.
The Out of Home campaign launches across a wide range of outdoor formats, including 96 sheets and train station screens, and will be further rolled out across KFC’s social and digital channels.
Credits
Creative Director: Hamish Pinnell
Creative Team: Hamish Pinnell, Martha Riley
Additional Credits: Strategist: Lucian Trestler
Strategy Director: Fernando Ribeiro
Business Lead: Becky Russell, Leo Sloley
Account Manager: Katharine Grittne, Jamie Kisilevsky
Print Producer: Katie Callagham, Lauren Daniels, Simon Taylor
Photographer: Dan Matthews
Wellcome Producer: Dawn Kershaw
Design: Christian Tunstall, Niek Van Den Wingerden
Studio: Gareth Williams
