Audi: Synchronised Swimming by BBH London

Audi has swapped asphalt for water in its latest TV campaign, which sees a fleet of vehicles get their wheels wet in a swimming pool to demonstrate their performance capabilities.

Devised by BBH London the ambitious creative saw a dedicated pool custom built for the shoot which sees the Audi A1 and Audi A7 traverse the pool in a ballet of timing, skill and control.

Intended to communicate the fact that size isn’t everything when it comes to choosing a new car the advert shows that smaller compact models can be more manoeuvrable than their brasher counterparts should you ever find yourself in a tight spot.