‘Send in the clowns’ demands Audi in its latest spot from BBH London, which juxtaposes buffoonery of a circus troupe with the elegant technologies of the auto brand’s models.
Directed by Ringan Ledwidge, the ad follows a variety of harlequins as they navigate the roads with disastrous consequences to a reimagined version of Send in the Clowns by Stephen Sondheim.
As the colourful gang speeds down hills in reverse and cuts up traffic in a lipstick-related rear view mirror incident, Audi’s cars employ their various technologies – such as cross traffic assist and pre sense city warnings – to avoid an accident at the hands of, well, a bunch of clowns.
The spot closes with the Audi A8 saloon stylishly parallel parking in between two circus jalopies as the line reads: ‘Audi Technology. Clown Proof’.
Benjamin Braun, Marketing Director, Audi UK
BBH Creative Team: Doug Fridlund (Copywriter), Mikael Alcock (Art Director) BBH Creative Director: Ian Heartfield (ECD)
BBH Strategist: Ed Kurland
BBH Strategy Director: Damien Le Castrec
BBH Business Lead: Polly McMorrow
BBH Account Manager: Zara Scriven
BBH Account Director: François-Xavier Hafner
BBH Producer: David Lynch
BBH Assistant Producer: Charlie Hurlock
Production Company: Rattling Stick
Director: Ringan Ledwidge
Executive Producer: Katie Keith
Producer: Tim Nunn and Sally Humphries
DoP: Adam Arkapaw
Post Production: The Mill
Editor/Editing House: Work Editorial - Rich Orrick
Sound Design: String and Tins
Head of Music & Music Supervisor: Ayla Owen
Music Supervisor: Julz Baldwin
Record Producer: David Kosten
Artist: Faultline featuring Lisa Hannigan
Song: ‘Send In The Clowns’ (written by Stephen Sondheim & published by Warner Chappell)