The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
‘Send in the clowns’ demands Audi in its latest spot from BBH London, which juxtaposes buffoonery of a circus troupe with the elegant technologies of the auto brand’s models.
Directed by Ringan Ledwidge, the ad follows a variety of harlequins as they navigate the roads with disastrous consequences to a reimagined version of Send in the Clowns by Stephen Sondheim.
As the colourful gang speeds down hills in reverse and cuts up traffic in a lipstick-related rear view mirror incident, Audi’s cars employ their various technologies – such as cross traffic assist and pre sense city warnings – to avoid an accident at the hands of, well, a bunch of clowns.
The spot closes with the Audi A8 saloon stylishly parallel parking in between two circus jalopies as the line reads: ‘Audi Technology. Clown Proof’.
Benjamin Braun, Marketing Director, Audi UK
BBH Creative Team: Doug Fridlund (Copywriter), Mikael Alcock (Art Director) BBH Creative Director: Ian Heartfield (ECD)
BBH Strategist: Ed Kurland
BBH Strategy Director: Damien Le Castrec
BBH Business Lead: Polly McMorrow
BBH Account Manager: Zara Scriven
BBH Account Director: François-Xavier Hafner
BBH Producer: David Lynch
BBH Assistant Producer: Charlie Hurlock
Production Company: Rattling Stick
Director: Ringan Ledwidge
Executive Producer: Katie Keith
Producer: Tim Nunn and Sally Humphries
DoP: Adam Arkapaw
Post Production: The Mill
Editor/Editing House: Work Editorial - Rich Orrick
Sound Design: String and Tins
Head of Music & Music Supervisor: Ayla Owen
Music Supervisor: Julz Baldwin
Record Producer: David Kosten
Artist: Faultline featuring Lisa Hannigan
Song: ‘Send In The Clowns’ (written by Stephen Sondheim & published by Warner Chappell)