Audi: Clowns by BBH London

Agency: BBH London
Client: Audi
Date: Sep 2017
Your Vote
Overall Rating
Opps, please vote again
32 votes
The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

‘Send in the clowns’ demands Audi in its latest spot from BBH London, which juxtaposes buffoonery of a circus troupe with the elegant technologies of the auto brand’s models.

Directed by Ringan Ledwidge, the ad follows a variety of harlequins as they navigate the roads with disastrous consequences to a reimagined version of Send in the Clowns by Stephen Sondheim.

As the colourful gang speeds down hills in reverse and cuts up traffic in a lipstick-related rear view mirror incident, Audi’s cars employ their various technologies – such as cross traffic assist and pre sense city warnings – to avoid an accident at the hands of, well, a bunch of clowns.

The spot closes with the Audi A8 saloon stylishly parallel parking in between two circus jalopies as the line reads: ‘Audi Technology. Clown Proof’.


Benjamin Braun, Marketing Director, Audi UK

BBH Creative Team: Doug Fridlund (Copywriter), Mikael Alcock (Art Director) BBH Creative Director: Ian Heartfield (ECD)

BBH Strategist: Ed Kurland

BBH Strategy Director: Damien Le Castrec

BBH Business Lead: Polly McMorrow

BBH Account Manager: Zara Scriven

BBH Account Director: François-Xavier Hafner

BBH Producer: David Lynch

BBH Assistant Producer: Charlie Hurlock

Production Company: Rattling Stick

Director: Ringan Ledwidge

Executive Producer: Katie Keith

Producer: Tim Nunn and Sally Humphries

DoP: Adam Arkapaw

Post Production: The Mill

Editor/Editing House: Work Editorial - Rich Orrick

Sound Design: String and Tins

Music Credits

Head of Music & Music Supervisor: Ayla Owen

Music Supervisor: Julz Baldwin

Record Producer: David Kosten

Artist: Faultline featuring Lisa Hannigan

Song: ‘Send In The Clowns’ (written by Stephen Sondheim & published by Warner Chappell)

Overall Rating
Overall Rating
Overall Rating