Uber: advert-body-1 by BBH India
- Location:
Uber has launched its first brand campaign in India ‘move forward’, which aims to depict how the taxi hailing app can empower people to do more meaningful things.
The campaign, created by BBH India, uses real life stories from customers and Uber drivers to show how the service is impacting people’s lives. The campaign focuses on online films but will also feature digital, print and outdoor.
For users, it explored the concept of having the freedom of mobility in an affordable way and for the drivers, it shows how it can turn them into micro-entrepreneurs.
Credits
CCO and Managing Partner - Russell Barrett
Managing Director – Arvind Krishnan
Head of Planning – Sanjay Sharma
Creative Director - Sapna Ahluwalia
Copywriter - Yohan Daver
Art Director - Sapna Ahluwalia
Business Head – Anish Kotian
Planning Director - Yudhishthir Agrawal
Executive Producer – Rahul Kulkarni
Sr. Business Partner – Rajat Pandey
Business Partner – Nabanita Chatterjee
Production House - Black Sheep Live
· Director – Shamik Sen Gupta
· DOP – Karthik Vijay
· Executive Producer – Niddhish Puuzhakkal
