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Agency: BBH India
Client: BookMyShow
Date: Feb 2018
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BookMyShow has rolled out an animated campaign to promote the film Padman which aims to bust the taboo around periods in India.

The spot features an animated pad with a male voice talking about how sometimes delay in periods causes stress but it is quite a natural thing

Credits

Chief Creative Officer & Managing Partner – Russell Barrett

CEO & Managing Partner – Subhash Kamath

Head of Strategy & Managing Partner - Sanjay Sharma

Creative Director - Sapna Ahluwalia, Yohan Daver

Copywriter – Yohan Daver, Shreyans Gupta

Art Director – Sapna Ahluwalia

​ Illustrator – Shirin Kekre

Animator – Karl Gonsalves

Head of Production – Khvafar Vakharia

Executive Producer – Rahul Prakash

Business Head – Anish Kotian

Business Partner – Rachit Koradia

​ Strategy Director – Yudhishthir Agrawal

Strategist – Pranoy Kanojia

Production Post Production: Pulkit Sankhala, Mothership

Productions Music: Aniket Mangrulkar

Sound Engineer: Amith Gupta