SAP: advert-top-1 by BBDO New York
- Location:
Software solutions giant SAP is debuting a new commercial as part of its 'Run Simple' campaign, and it features Clive Owen in numerous settings while "thinking about thinking."
The spot, Let’s Do This,' features Owen talking about all the smart "thinking" technology in just about everything, from thinking planes, cars, phones and even toasters (where Owen shows up seemingly unannounced in a couple's kitchen).
The ad will debut during this weekend’s televised broadcast of The Presidents Cup on NBC. Both 30- and 60-second versions will also run on cable news broadcasts and online video in SAP’s key markets, the US and Germany.
Credits
Agency: BBDO New York
Client: SAP
Title: Let’s Do This
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Greg Ketchum
Executive Creative Director: Tom Godici
Creative Director: Corey Rakwosky
Creative Director: Kleber Menezes
Executive Producer: Alex Gianni
Director of Music: Rani Vaz
Managing Director, Executive Client Lead: Gerhard Remlein
Worldwide Senior Director: Alex Caredes
Account Director: Kristen Roche
Account Manager: Virginia Rojo
Associate Planning Director: Damon Garrett
Business Manager: Grace Kelly
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella, Marc Grill
Line Producer: Marc Grill
Director of Photography: Claudio Miranda
Editor: MackCut
Editor: Ian Mackenzie
Assistant Editor: Mike Leuis
Executive Producer: Gina Pagano
Telecine: Co3
Tim Masick
Post/FX’s: Method NY
Lead Flame Artist: Mario Caserta
Visual Effects Supervisor: Douglas Luka
Business Development, Commercial VFX: Stuart Robinson
Senior VFX Producer: Graham Dunglinson
Producer: Alexander Decaneas
Producer: Alyssa Giuliano
Original Music:
Robert Miller
Mix: Heard City NYC
Mixer: Philip Loeb
Managing Director: Gloria Pitagorsky
