Dove Chocolate: advert-body-1 by BBDO New York
- Location:
A woman packs a lifetime of adventure into 24 hours in an ad for Dove Chocolate that encourages consumers to live life to the fullest. Created by BBDO New York and featuring Edith Piaf’s song ‘Non, Je Ne Regrette Rien (No, I Regret Nothing),’ the whimsical one-minute film follows the woman as she lives her entire life throughout the span of one day. The film ends with the message, ‘Live Each Day As If It’s The Only One.’ According to the brand, the spot was created to “empower fans to enjoy every moment of life with no regrets – even a moment as small as biting into a piece of silky smooth Dove Chocolate.”
Credits
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Susan Golkin
Creative Director: Alessandro Fruscella
Creative Director: Giovanni Settesoldi
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Producer: Jess Jacklin
President, BBDO New York: Kirsten Flanik
Global Account Director: Susannah Keller
Group Planning Director: Annemarie Norris
Planning Director: Alaina Crystal
Senior Comms Planner: Sean Stogner
Senior Account Director: Lisa Piliguian
Account Director: Ashley Gill
Account Manager: Aparna Joshi
Talent Manager: Bernadette Naughten
Business Manager: Paul Cisco
The Marketing Arm
Music Licensing: Brad Sheehan
Park Pictures
Director: Vincent Haycock
Executive Producer: Dinah Rodriguez
Producer: Alec Sash
Director of Photography: Martin Rhue
Widescope Productions
Producer: Marcos de Fortuny
Union Editorial
Editor: Marco Perez
Assistant Editor: Casey Swoyer
Producer: Lauren Hafner Addison
Sonic Union
Sound Engineer: Steve Rosen
