Guardian: Bawang Putih dan Bawang Merah by BBDO Malaysia

Agency: BBDO Malaysia
Client: Guardian
Date: Jun 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

BBDO Malaysia and Guardian celebrates Malaysia’s rich cultural history by adapting a well-loved Malay folklore on screen, using Wayang Kulit (shadow puppets) as its main visual element.

The story that inspired the web film is also dubbed the “Malay version of Cinderella” because of their similar storylines; a kind-hearted woman (Bawang Merah) overcoming her evil stepmother and sister to be with her true love. The film adaptation, however, takes on a more comedic twist.

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SmartWheels by VCCP

Added 21 October 2017
Agency: VCCP
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