BBC Four: Everything Is Better With Music by BBC Creative

Agency: BBC Creative
Client: BBC Four
Date: Nov 2017
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To promote its Friday night dedication to musical programming, BBC Four has stripped three iconic performances of all their melody to prove that ‘everything is better with music’.

BBC archive gigs from Iggy Pop, Lionel Richie and Tina Turner are turned into surreal, almost comical performances simply by using the vocals, backing melody and audience reaction.

The songs, usually identifiable as Lust for Live, My Destiny and Steamy Windows respectively, are distorted beyond recognition, with only bespoke sound effects added back in to capture the ambient sounds of the stage.

The three trails were created by BBC Creative in collaboration with YouTuber and master audio manipulator Mario Wienerroither. More performances will be revealed in the following weeks to promote BBC Four as the channel for music fans on Friday nights.

Credits

Creative: Vikki Stephenson

Creative Head: Susan Ayton

Executive Creative Heads: Aidan McClure/Laurent Simon

Sound Designer/Editor: Mario Wienerroither

Researchers: Edward Hobson/Farad Painchun

Marketing Executives: Himesh Dusara/Eleanor Sethi

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Groupon: Last Minute Gifting by OKRP

Added 14 December 2017
Agency: OKRP
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