Videri Chocolate Factory: advert-top-1 by Baldwin&

To celebrate its 5th anniversary, Raleigh-based Videri Chocolate Factory tapped Baldwin& to help it create a campaign that would drum up some buzz for the brand in its local market. The result is a social media campaign that will culminate with a crop of edible chocolate posters that will be displayed at Videri, local restaurants, stores, breweries, art galleries and other places that get foot traffic. The posters say things like, “Dear Raleigh, thanks for 5 amazing years. Now eat this thing before it melts" and “If only we could say Thank You in chocolate. Wait. We can.”