Oncor: advert-top-1 by ATK PLN
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Strategic creative group ATK PLN has teamed with Texas-based energy company Oncor for the new #KeepAwayFromPowerLines campaign, which aims to raise awareness for power line safety.
The campaign introduces Oncor’s newest safety heroes, Volt and Buck, created by ATK PLN with inspiration drawn from original sketches by the team at NonPareil Institute, an organization dedicated to building better futures for adults with autism. The animated PSA will appear online and in select Texas broadcast markets as part of an educational roadshow presented by Oncor. The roadshow will bring the piece to Texas elementary schools with the aim of reaching over 30,000 students in 2018. The video is intended to raise awareness of Oncor’s mission to reach, inform, and educate children on power line safety.
Credits
Client: Oncor
Production: ATK PLN
Head of Production: Jim Riche
Executive Producer: Marvin Robinson
ECD: Jose Gomez
Creative Director: Barrett Lewis
CG Supervisor: Patton Tunstall
Technical Supervisor: Jon Speer
Producer: Justin Skerpan
Animation: Dorian Soto, Ray Chase, John Durbin
Light/Comp Artists: Jeff Masters, Shannon Walsh
Modelers: Casey Kreft, Nathan Smithson, Sing Khamnouane
Lead Surfacing Artist: Meghann Robinson
Surfacing Artist: Megan Schaffer
Rigging Supervisor: Eric Baker
Rigging: Dan McCrummen, James Direen, Ryan Porter
Layout Supervisor: Joe Johnston
Layout Artist: Shane Wapskineh
Editorial Assistant: Steven Happel
Flame Artist: Mike Roy
