Age UK: advert-top-1 by Arthur London

Age UK, the UK’s largest charity dedicated to helping and supporting elderly people, has launched a new TV and online campaign to raise awareness of the loneliness that many of our elderly generation experience on a daily basis.

The film, created by Arthur London in collaboration with Royle Productions, also aims to encourage people to leave a monetary gift in their will to Age UK.

Directed by Louise Osmond, the film depicts two elderly people as they struggle with the normal, everyday tasks that most of us take for granted. From going shopping, to crossing busy roads, the film - which marks Osmond’s directorial debut in the commercial world - carries a powerful and compassionate message as it encourages viewers to leave a legacy.