Jack Daniel's: advert-body-2 by Arnold Worldwide
- Location:
To celebrate the 150th anniversary of the Jack Daniel Distillery, the brand is launching a global scavenger hunt next month. Created by Arnold Worldwide, Jack Daniel's is hiding 150 handcrafted whiskey barrels at historic and cultural sites in more than 50 countries over the course of three months. The scavenger hunt is kicking off in Lynchburg, Tennessee, where the brand was founded. According to Arnold Worldwide, the hunt will "come to live via Facebook, where Jack Daniel's will publish several clues each day on local market pages." The first person to solve the clues and discover the location will receive a "one-of-a-kind bar kit," prizes tailored to their region, and an authentic whiskey barrel from the brand.
Credits
Global Chief Creative Officer: Jim Elliott
Executive Creative Director: Wade Devers
Creative Directors: Greg Farley, John Simpson
Art Directors: Brittany Riley, Daniel Massih, Ira Cummings, Jocelyn Leveille
Copywriters: Lora Faris, Moon Yang
User Experience: Jordan Clayton
Development: Chris Gladney
Planner: Vaughn Allen
Marketing: Paul Nelson, Emily Brooks, Mallory Brannan, Lindsy Frank
Digital Producers: Rebecca Chaplick, James Murdock
Broadcast Production: Alissa Feldbau
Art Producers: Ingrid Adamow, Dayna Stanley
Brand Experience: John Raftery, Carly Neil
Business Affairs: Maria Rougvie, Amy Wilcox
Media Agency: Mediavest
PR Agency: DVL
Bar Kit Fabrication: !ND!V!DUALS
Barrel Fabrication: Sonalysts
Editing, Social Content: Sweet Rickie, Editbar, Studio 6
