Hershey's: My Dad by Arnold
- Location:
Hershey's sentimental spot “My Dad" features a young girl who becomes frustrated with her overworked dad who is busy sorting through papers and videoconferencing with his co-workers from his home office. The young girl spends much of the spot walking around her small hometown in search of someone who can make a cardboard cutout of her dad. Towards the end, she treks the cardboard cutout to a supermarket and picks up some marshmallows, graham crackers, and Hershey’s chocolate. Once she’s home, she places the cardboard version of her father in front of his computer to trick his colleagues into thinking he’s attending a video conference. Then, the two rush into the kitchen to spend some time together making s’mores.
Credits
Agencies: Arnold & Havas
Global Chief Creative Officer: Jim Elliott
Executive Creative Directors: Mathew Jerrett and Tim Flood
ACD/Art Director: Reto Oetterli
ACD/Copywriter: Adam Marzec
Broadcast Producers: Jill Rothman and Jen Hubbard
Assistant Producer: Nevona Friedman
Digital Producers: Michael Bucchino
Business Affairs: Shaunda Slade
Planners: Sara Bamber, Meghan Taylor, Kevin Harrington and Jennifer Fleet
Marketing: Peter Grossman, Kathy Stahler, Isabel Muñoz and Elise Falcon