Campbell's: advert-body-1 by Anomaly

The Campbell Soup Company is introducing what they hope is a younger audience to its products in a new creative campaign for V8 Original Vegetable Juice.

‘The V is For Vegetables’ is the title of the latest work from Campbell’s, created by agency Anomaly, and its simplistic title is the sentiment the brand is trying to relay to its customers. Drinking V8 Original Vegetable Juice is simple, and simple, plant nutrition is unquestionably good for you.

This health message is meant to ring true with a slightly younger audience (45-plus) than the brand has typically targeted (65-plus). The new campaign hopes to engage consumers by speaking directly to them and answers the question about how V8 fits into their everyday lives.

To reach the younger audience, ‘The V is For Vegetables’ campaign is 100% video based – a first for V8 – and will span multiple platforms including TV, digital video, social video and OOH video. There are six new videos in total, including two six-second videos available through Facebook.