Pepsi Max: advert-body-3 by AMV BBDO

Pepsi Max aims to inspire and encourage consumers to break away from conventios and try a new tradition this festive season.

The campaign #TryitLoveit shot in Iceland features professional surfer Heidar Logi leading fellow surfers who instead of watching TV on Christmas chose to surf at night amongst the Icelandic waves in their LED lit surf boards. They finish it off with a campfire and drinking Pepsi Max.