Mercedes-Benz: advert-top-1 by AMV BBDO

Mercedes-Benz Cars UK has launched its latest campaign for Approved Used Cars, ‘Perfect Match’ – a multi-media campaign that celebrates the joy of finding the perfect car. The campaign launched this week on YouTube and has been created based on the insight that customers can easily find their perfect match with a Mercedes-Benz Approved Used Car.

Following the success of the previous Approved Used campaign, which ran from 2016, the second phase for Approved Used Cars continues the modular theme, with a refreshed creative concept. The creative features a relatable and light-hearted, upbeat message that is very deliberately different to other used car ads.