BT Mobile: First Steps by AMV BBDO & Great Guns

Agencies: AMV BBDO, Great Guns
Client: BT Mobile
Date: Dec 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
50 votes

‘First Steps’, a 60-second spot created by AMV BBDO and produced by Great Guns for BT Mobile, highlights the importance of being present for life’s unmissable moments. Directed by Great Guns’ Olly Blackburn, the film focuses on a young family using video call technology to ensure that unforgettable moments, such as a child's first steps, are not missed.

Beginning in their home, the spot shows the couple and toddler enjoying precious moments before the mother – a nurse – leaves for work. En route, she receives a video call from her partner who turns the camera to their child – capturing the moments of her very first steps. The mother encourages her baby girl, who responds to her voice and walks towards the camera.

The advert reminds viewers to ‘Be there, for those moments that only happen once'.

Credits

Client: BT Mobile

Agency: AMV BBDO

Chief Creative Officer: Paul Brazier

Agency Executive Producer: Yvonne Chalkley

Agency Assistant Producer: Felicity Bamber

Production Company: Great Guns

Director: Olly Blackburn

Exec Producer: Sheridan Thomas

Producer: Tim Francis

Director of Photography: Jaime Feliu Torres

Production Designer: Marie Lana

Casting Directors: Des Hamilton Casting, Kharmel Cochrane Casting

Editor: James Demitriou

Telecine: Sheamus O'Kane @ The Mill

Sound Mix: Culum Simpson @ Grand Central

Music: Alexandre Desplat

Overall Rating
5/5Vote
Overall Rating
5/5Vote
Overall Rating
0/5Vote