‘First Steps’, a 60-second spot created by AMV BBDO and produced by Great Guns for BT Mobile, highlights the importance of being present for life’s unmissable moments. Directed by Great Guns’ Olly Blackburn, the film focuses on a young family using video call technology to ensure that unforgettable moments, such as a child's first steps, are not missed.
Beginning in their home, the spot shows the couple and toddler enjoying precious moments before the mother – a nurse – leaves for work. En route, she receives a video call from her partner who turns the camera to their child – capturing the moments of her very first steps. The mother encourages her baby girl, who responds to her voice and walks towards the camera.
The advert reminds viewers to ‘Be there, for those moments that only happen once'.
Client: BT Mobile
Agency: AMV BBDO
Chief Creative Officer: Paul Brazier
Agency Executive Producer: Yvonne Chalkley
Agency Assistant Producer: Felicity Bamber
Production Company: Great Guns
Director: Olly Blackburn
Exec Producer: Sheridan Thomas
Producer: Tim Francis
Director of Photography: Jaime Feliu Torres
Production Designer: Marie Lana
Casting Directors: Des Hamilton Casting, Kharmel Cochrane Casting
Editor: James Demitriou
Telecine: Sheamus O'Kane @ The Mill
Sound Mix: Culum Simpson @ Grand Central
Music: Alexandre Desplat