Agency: AMV BBDO
Date: Apr 2017
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BT’s latest TV ad once again stars Hollywood action and comedy star Ryan Reynolds, as he takes the viewers “behind the scenes” – demonstrating the power of BT Infinity’s Wi-Fi signal.

In this new ad titled “Manor House”, viewers see Ryan in his “second home”, looking every bit the part dressed as a country gent in full tweeds. He shows off his BT Smart Hub, “The UK’s most powerful Wi-Fi” and is seen in his British Manor House demonstrating how far his Wi-Fi reaches and how he can enjoy faster Wi-Fi in various rooms, stretching far and wide.

Credits

Creative director: Paul Brazier

Art director: Richard Peretti, Gary Lathwell

Copywriter: Richard Peretti, Gary Lathwell

Agency planner: David Murray, Alice Aldridge

Agency account man: Gemma Findlay, Sally Borda, Libby Clifton-Astley, Phoebe Swan

Agency TV producer: Yvonne Chakley

Media agency: Maxus

Media planner: Marc Adams, James Williams, David Boast

Production company: Caviar

Director: Jake Szymanski

Production company producer: Giles Skillicorn

Post production company: The Mil

Audio post production: Wave Studios

Photographer: Felix Lamar Hernandez

Main celebrity negotiator: Anne Batz