BT: advert-body-1 by AMV BBDO

BT is unifying its consumer-facing and B2B brands, including its sport and entertainment offerings, under a singular strapline ‘Be There’, which underlines the role communication plays in people’s lives.

Supporting the ‘Be There’ strapline are several films promoting BT's broadband, sports and B2B offerings. All the spots are emotive, particularly ‘Budgie’ which promotes the brand’s BT Infinity service, and depicts a little girl chatting to her grandpa on her tablet as her pet budgie (a gift from him) follows her around the house.

AMV BBDO handled the brand creative for BT's consumer products, while Now was responsible for the B2B side, which focuses on real-life unscripted moments between two individuals – a campaign that launched last month.