Galaxy : Thought Train by AMV BBDO & BBDO New York
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Mars Chocolate’s Galaxy has sealed the coffin of its resurrected advertising star, Audrey Hepburn, choosing instead to feature a ‘modern day heroine’ in its first global campaign since 2013.
‘Thought Train’ is a trippy film that follows the Shakespearean actress and poet Jade Anouka as she makes her way through a locomotive full of surprise twists and turns. The journey begins as a mundane commute, but once Anouka spots a blue bird resting on her smartphone she’s taken on a topsy turvy voyage.
When she lands back in her seat and into reality, she puts her phone aside and instead chooses to snap off a chunk of Galaxy chocolate.
Tapping into the current trend for mindfulness, the spot co-created by AMV BBDO and BBDO New York aims to encourage modern women to set aside distracting technologies and to-do lists and make time to embrace pleasure; the blue bird that begins Anouka’s journey, for instance, is meant to be representation of Twitter and its never-ending stream of updates.
AMV BBDO/BBDO NY
Rosie Arnold, Melinda Kanipe and Mandy Hoveyda, (Freelance Global Creative Director)
Mike Crowe & Rob Messeter
David Lubars – Global CCO
Greg Hahn – US CCO
Emily Harlock , Michael Case & James Miller
Agency Account Manager:
Katy Talikowska – Managing Partner
James Drummond – Board Account Director
Natasha Hoban – Account Director
Abderrahim Hafiz – Account Manager
Susannah Keller – EVP, Global Account Director
Ashley Gill – Account Director
Melissa Higgins – Account Executive
Trish Russell and Felicity Bamber
Production Company Executive Producer:
Production Co. Producer:
Sam Ashwell and Jake Ashwell @ 750mph
Ellie Johnson @ Speade