Client: John Lewis
Date: Mar 2017
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John Lewis announces AND/OR, its first in-house denim lifestyle brand. Authentically L.A. crafted denim sits at the heart of the brand and is complimented by an impressive range of versatile womenswear, shoes, accessories and lingerie. Playful and youthful, the label channels ease and effortlessness throughout, comprising pieces that seamlessly slot into any wardrobe.

Credits

Chief creative officer: Richard Brim

Creative team: Selma Ahmed, Genevieve De Rohan Wilner

Additional credits: Chief executive officer: Tammy Einav

Business director: Caroline Grayson

Account manager: Nina Godinho, Tom Peters

Producer: Matt Craigie Atherton, Amy Coomber

Assistant producer: Hayley Carter

Strategy: Martin Beverley

Production company: Stink

Director: Samy Mosher

Executive producer: Tor Fitzwilliams

Producer: Josh Barwick

Cinematographer: Jackson Hunt

Editing company: Final Cut

Editor: Daniel Sherwen

Post production: The Mill

Colourist: James Bamford

Producer: Alex Fitzgerald

Audio post production: Factory Studios

Audio engineer: Jack Hallett

Music supervision: Siren

Music supervisor: Sian Rogers

Music track: Makeba by Jain