FIFA: advert-body-2 by Adam&Eve/DDB
- Location:
To mark the worldwide launch of FIFA 18 on 29 September, adam&eveDDB and EA SPORTS have developed a new and innovative skill move that is unique to the game. ‘El Tornado’, starring Cristiano Ronaldo is set to permeate the culture of football, video games, and sport. The move is a seamless dragback, flick, and spinning volley (like a tornado) that has never been attempted in a real professional game - yet.
The commercial showcases how skills and ideas flow from EA SPORTS FIFA into both football and culture. Beginning with a player performing the ‘El Tornado’ move in FIFA 18 for the first time, they upload it for the review of the FIFA 18 community where it gathers traction from influencers around the world, spawning countless attempts and spin-offs as it ricochets through culture.
From in-the-game to on-the-pitch and across the globe, Antoine Griezmann, Dele Alli, and NBA superstar James Harden give us their take on the move after witnessing it first performed in-game and then on the pitch of the Santiago Bernabéu by FIFA 18 cover star Cristiano Ronaldo.
Credits
Client: Electronic Arts (EA)
Brand/Product: EA SPORTS FIFA 18
Project name: MORE THAN A GAME
Client:
Anthony Doyle, Creative Producer
David Jackson, Global Brand Lead
Paul Marr, Global Campaign Director
Group Chief Creative Officer: Ben Priest
Chief Creative Officer: Richard Brim
Creative Directors: Tim Vance, Paul Knott
Creatives: Tim Vance, Paul Knott, Rasmus Smith-Bech, Jonas Roth
Agency producer: Sian Parker
Agency Assistant Producer: Christopher Battye
Planners: Martin Beverley, David Mortimer
CEO: Mat Goff
Managing Partner: Dylan Davenport
Account Director: James Derrick
Account Manager: Max Sullivan
Designer/Typographer: Alex Fairman
Media agency: Starcom Mediavest
Media planner: Robbie McCawley, Tony Medio
Production company: SMUGGLER
Executive Producer: Fergus Brown
Producer: Emma Butterworth
Director: Adam Berg
D.O.P: Erik Sohlstrom, Mattias Rudh, Simon Chaudoir
Editing Company: Trim
Editor: Paul Hardcastle / Dave Davis
Post Production: The Mill
Executive Producer Alex Fitzgerald
VFX Creative Director: Jonathan Wesley
2D Artist: Joe Tang, Dan Adams, Nina Mosand, Jeanette Eiternes
3D Artist: Jonathan Wood, Tom Hales, Maria Carriedo
Colourist: Dave Luddy Ludlam
LEAD AFTER EFFECTS: Jakub Skorupa
Music Supervisor: Raphaella Lima
Audio Post Production: Factory
Soundtrack name and composer: ‘Mean Demeanor (El Tornado Mix)’ by Run the Jewels
Additional content production: cain&abel
Executive producer: Brett Kelsey
Post producer: Leanne Tarvin
Senior motion graphics: Edward Christie
Assistant motion graphics: Joe Hollingworth
Content director: Robert Spary-Smith
Content DOP: Noemie Bottiau
Cristiano Ronaldo
Antoine Griezmann
Roberto Carlos
Dele Alli
Run the Jewels
James Harden
Hjerpseth
Castro1021
wroetoshaw
Indi Cowie
Freekickerz
Off-Foot
8bit-Football