Date: Dec 2016
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Bulldog Skincare For Men are taking their first big step into advertising with a Christmas campaign by adam&eveDDB. Taking a stand against the unrealistic ideals of masculinity that other skincare brands perpetuate, Bulldog are celebrating the reality of male behavior.

With proof that men are uncomfortable when it comes to sharing Christmas gifts, Bulldog are celebrating the awkwardness that occurs on such rare occasions. ‘Awkward Elves’ revels in the uncomfortable reality of man-to-man gifting (or the apparent lack of) during the festive season. Directed by Tim Godsall of OPC and Somesuch, ‘Awkward Elves’ is the cringingly comical story of a male elf breaking the mould to give his male best elf friend a humansized Bulldog skincare gift.

Credits

Chief creative officer: Ben Priest

Executive creative director: Ben Tollett, Richard Brim

Creative director: Mark Lewis, Matt Fitch

Art director: Matt Fitch

Copywriter: Mark Lewis

Agency producer: Lucie Georgeson

Planner: Martin Beverley

Business director: Sam Lecoeur

Account director: Edward Hughes

Designer/typographer: Luke Ridgway

Media agency: Seven Stars

Media planner: Caroline Knott

Production company: Anonymous/SomeSuch

Executive producer: Lou Hake

Producer: Ian Webb

Director: Tim Godsall

D.O.P: James Gardner

Editing company: Final Cut

Editor: Rick Russell

Post production: Framestore

Post producer: Sharma Lewis

2D artist: Savneet Nagi

Colourist: Steffan Perry

Music supervisor: Sean Craigie-Atherton @ Siren Music

Audio post production: Jack Hallett @ Factory

Soundtrack name and composer: Deck the Halls