John Lewis: Let Life Happen by Adam & Eve

John Lewis has expanded in the home insurance market with the release of an ad campaign by Adam & Eve DDB underlining its commitment to customers.

‘Let Life Happen’ sees the department store document the trail of destruction wrought by one young boy on the rampage through his family home to illustrate the benefits of putting money aside for unforeseen events.

Directed by Tom Kuntz and produced by MJZ, the campaign shows the one-boy tornado smashing vases, spilling paint and toppling lamps to the upbeat notes of Edge of Seventeen by Stevie Nicks – all while his dumbfounded family look on aghast.