Hansine: Brand and identity by Accept & Proceed
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
London-based independent design studio Accept & Proceed have created a brand identity for Hansine, a new luxury fashion label launched in the UK. Heading into the summer season, the Hansine Beach collection is a contemporary reimagining of the holiday wardrobe: a care-free, modern-bohemian collection aimed at fashion-forward women.
Accept & Proceed collaborated closely with Hansine to create the tone of voice, visual language, digital and social presence, and art-directed a photo-shoot of the first collection inspired by iconic imagery of travel and fashion from the 60s and 70s.
They also captured Hansine’s bespoke and premium level of service in the design of the company business cards, retail bags and labels. The focal point of these is an overlaying square device representing the founder’s unique eye for bringing together eclectic sources of inspiration in her designs.
Agency: Accept & Proceed, London