Truth: advert-body-1 by 72andSunny
- Location:
Earlier this year, 72andSunny rolled out a campaign called #CATmageddon for anti-tobacco nonprofit Truth that featured internet cats and warned of the dangers of smoking around pets: according to the organization, cats & dogs that live with smokers are twice as likely to get cancer. Now, Truth is back with another pet-focused initiative called #PEEtition. According to 72andSunny, "by snapping a photo of a pet peeing and sharing it online with the hashtag #PEEtition, teens can show their support for Truth’s mission to be a part of the generation that ends teen smoking for good."
Credits
Chief Creative Officer, Co-Founder: Glenn Cole
Chief Executive Officer, Founder: John Boiler
Chief Strategy Officer: Matt Jarvis
Group Creative Director: Justin Hooper
Group Creative Director: Mick DiMaria
Creative Director: Allbriton Robbins
Creative Director: Beau Unruh
Senior Writer: Stephania Silveira
Designer: Mindy Benner
Writer: Matt Garcia
Designer: Dan Koo
Group Brand Director: Mike Parseghian
Brand Director: Kristine Soto
Brand Manager: Jane Johnsen
Brand Coordinator: Marie Simoni
Group Strategy Director: Scott Jensen
Strategy Director: Kasia Molenda
Strategist: Erika Bridges
Social Strategist: Luke Yun
Senior Data Strategist: Thomas Steiner
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Senior Film Producer: Ann Parker
Film Producer: Nolan Rosemond
Partnerships and Legal Group Director: Amy Jacobsen
Partnerships and Legal Jr. Manager: Ryan Alls
HECHO EN 72
Editorial:
Sr Editor: Scott Culver
Editor: Stevo Chang
Asst. Editor: Duncan Dickerson
Producer: Ryan Curtis
Coordinator: Brooke Casler
Mix:
Mixer: Lihi Orbach
Producer: Whitney Fromholtz
