Truth Initiative: advert-body-1 by 72andSunny
- Location:
Anti-smoking nonprofit Truth Initiative unveiled a campaign called '#Squadless' during MTV's Video Music Awards to remind kids that smoking can seriously harm their wallets. Created by 72andSunny, the video highlights research that states "smokers earn 20% less cash than non-smokers."
Credits
Chief Creative Officer: Glenn Cole
Executive Creative Director: Matt Murphy
Group Creative Director: Mick DiMaria
Group Creative Director: Justin Hooper
Creative Director/Designer: Allbriton Robbins
Sr. Writer: Stephania Silveira
Designer: Mindy Benner
Designer: Natalie Seitz
Writer: Matt Garcia
Writer: Reilly Baker
Writer: Drew Burton
Executive Producer: Molly McFarland
Senior Film Producer: Angela R. Barber
Film Coordinator: Ian Donnelly
Group Strategy Director: Scott Jensen
Strategy Director: Kasia Molenda
Strategist: Alexandra Mathieu
Social Strategist: Luke Yun
Sr. Data Strategist: Thomas Steiner
Group Brand Director: Mike Parseghian
Brand Director: Kristine Soto
Brand Manager: Sarah Donze
Sr. Brand Manager: Jourdan Merkow
Brand Coordinator: Marie Simoni
Director, Partnerships and Legal: Amy Jacobsen
Manager, Partnerships and Legal: Amy Sharma
Jr. Manager, Partnerships and Legal: Ryan Alls
Production: Hungry Man Productions
Director: Dave Laden
Managing Partner/Executive Producer: Kevin Byrne
Executive Producer/Director of Sales: Dan Duffy
Executive Producer/Partner: Mino Jarjoura
Executive Producer/HOP: Jacki Sextro
Executive Producer: Caleb Dewart
Producer: Craig Repass
Production Supervisor: Steve Ruggieri
Post: Cut + Run
Editor: Jay Nelson
Assistant Editor: Connie Chuang
Executive Producer: Michelle Eskin
Producer: Annabelle Dunbar Whittaker
Color: CO3
Colorist: Mike Pethel
Executive Producer: Rhubie Jovanov
Sr. Producer: Matt Moran
VFX + Finishing: Jogger Studios
Creative Director: David Parker
Lead Flame Artist: Shauna Prescott
Flame Artist: Jameson DeSantis and Cole Schreiber
Flame Assist: Jorge Tanaka
Executive Producer: Rich Rama
Producer: Ben Sposato
Production Coordinator: Erica Cruz
Original Music: Squeak E. Clean Productions, Inc.
Composer: Justin Hori
Executive Producer: Amy Crilly
Sound Design + Final Mix: On Music & Sound
Mixer/Composer: Chris Winston