Bugaboo: Move Freely by 72andSunny
- Location:
Mobility brand Bugaboo has released its first global brand campaign ‘Move Freely’, created with longtime partner 72andSunny Amsterdam. Bugaboo has been creating innovative strollers for almost 20 years, and the new campaign gives life to the brand’s vision of mobility — a vision that includes other groundbreaking products designed to help people go places.
With Move Freely as a brand platform, Bugaboo turned to 72andSunny to help them bring this vision to life. Bugaboo and the creative agency have been partners for almost 15 years - the brand was one of 72andSunny’s founding clients.
The global campaign kicked off on 31 March 2017. The hero film will run in select independent cinemas in key markets (US, UK, and ES) and as targeted pre-roll ads on selected video-on-demand programs. Shot over three days in New York City and Toronto, the film follows the journeys of two urban explorers in parallel as they make their way through the bustling city. The cinematic approach combines the chaos of the cities with a specially-commissioned version of Lee Marvin’s classic Wandrin’ Star, where the Bugaboo products allow the characters to move seamlessly. The film shows how — even amidst the non-stop chaos of a metropolis in full flow — there’s a smoother, freer way to move.
Credits
Executive creative director: Carlo Cavallone, Stuart Harkness
Creative director: Rey Andrade, Gregg Clampffer
Additional credits: Director of design: Richard Harrington
Senior designer: Christian Lopez
Senior writer: Craig Hanratty
Strategist: Alexandra Matine, Paul Chauvin
Communications strategy director: Michael Roberts
Director of brand management: Tom Griffin
Brand coordinator: Felix Mensing-Goke
Director of production: Stephanie Oakley
Senior film producer: Jennifer Cursio
Senior interactive producer: Matt Marty
Art producer: Nili Zadok
Business affairs manager: Melissa Kincaid
Production company: Somesuch
Director: Bob Harlow
Director of photography: Patrick Meller
Producer: Peter Knowles
Service company: Steam Films (Toronto), All Expanded (NY)
Executive producer: Krista Marshall, Jill Brennan
Line producer: Christopher Scherk (Toronto), Tara Bassam (NY)
Editor: Trim/Thomas Grove Carter (Brand Film), Hecho/Matthew Mullholland (Cutdowns)
Sound designer/mixer: Nick Smith, Stainless Sound
Music company: Apollo
VFX supervisor: Glassworks Amsterdam, Hecho
Colourist: Simon Bourne, Framestore
VFX producer: Jason Bartnett, Anya Kruzmetra
Digital content: Verb Films
Production company: Hecho, Mr Frank
Director: Leonardo Cosme
Director of Photography: Rutger Storm
Producer: Miguel Teixeira
Editor: Hecho, Leonardo Cosme, Sanne van Hecke, Laen Sanchez
Photographer: Sylvia Foz
Retouching: Sylvia Foz, Loupe
