Microsoft XBOX: advert-body-1 by 215 McCann
- Location:
For the first time in the history of the Minecraft video game, tens of millions of players will be united across different platforms and devices and able to play together regardless of whether they're playing on mobile, Xbox One, or Windows 10 PCs.
To market the appropriately titled “Better Together” update to Minecraftgamers, Minecraft and 215 McCann introduced the 'Togetherness Machine,' an active machine within the game representing the real-life Better Together update. The “Togetherness Machine” uses claws to grab pieces of the game’s separate platforms and brings them together in a unified village, and illustrates how users can engage with building and breaking cities in real time with other players.
Credits
Title: “The Togetherness Machine”
Client: Microsoft Xbox
Agency: 215 McCann
Chief Creative Officer: Scott Duchon
Creative Director: Neil Bruce
Copywriter: Andy Holdeman
Art Director: Zach Lepine
Editor: Carson Bell
Producer: Sarah Sweeney
Director of Integrated Production: Alex Spahr
Business Director: Peter Goldstein
Account Director: Drew Porter
Account Executive: Sam Brody
Group Strategy Director: Brian Wakabayashi
Strategy Director: Cassidy Wilber
Communications Strategist: Amy Tucker
Production Company: Blockworks
Recording Studio: One Union Recording
Mixer: Joaby Deal
Original Music: Robot Repair