Wonderbly: advert-body-1 by 1stAveMachine

Children’s Book publisher Wonderbly has launched its first brand TV campaign, which was created in-house and bought to life by directing duo Ubik through 1stAvemachine.

The spot airs in the UK today and will be rolled out internationally across the US, Canada and Australia on 6 November.

It shows how the simple and seemingly innocuous act of pressing a button online, or on a device, triggers off a series of wondrous mechanisms, creative problem solving and playful gadgetry behind the scenes, to create a bespoke and uniquely individual art book.

'The machine of a child’s imagination', was designed by The Made Collective. Rather than create it in CGI, Wonderbly decided that the creative idea deserved a tactile, physical presence that felt real in an analogue and mechanised style. In order to research a machine that a child would have imagined, the 1stAvemachine producers and directors asked their children to draw a book-making machine, made of items that children can access – a tennis ball, fridge magnet and slinkies.