Asics: advert-body-2 by 180 Amsterdam
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ASICS Tiger has launched its ‘One with the City’ campaign, created by 180 Amsterdam, celebrating the seasonal release of the new Gel-Kayano Trainer Evo Sneaker.
The new Gel-Kayano Trainer Evo is a re-interpretation of the original long distance running shoe from the early Nineties. Its modern, minimalistic, stripped-down design is perfectly at ease in modern urban living. This inspired Philadelphia-based duo of illustrator Andy Rementer and animator Andy Baker to create a series of illustrations with 180 Amsterdam, celebrating beautiful European cities.
‘One with the City’ comes to life through a series of animations, outdoor, digital and retail executions across Europe's key capitals throughout April.
‘One with the City’ was created and implemented by 180 Amsterdam in partnership with Green Room (retail), Pitch (PR) and Starcom (media buying).
https://www.youtube.com/watch?v=PeowIo_MdgA
Credits
Chief Creative Officer: Al Moseley
Executive Creative Director: Dan Treichel, Dave Canning
Creative Director: Adam Noel, Martin Terhart
Creative Team: Tony Bartolucci (Art), Lachlan Palmer-Hubbard (Art), Chase Kimball (Copy)
Additional Credits: Managing Director: Stephen Corlett
Designer: Javier Garcia
Account Manager: Nicole Scopes
Producer: Eline De Roo (Print), Claire Ford (Animation)
Planner: Vincent Johnson
Business Affairs: Pamela Villaflores
Print Production: Illustrator: Andy Rementer
Agent: Big Active
Film Production: Animator: Andy Baker
Agent: Hornet
Sound Design: Randall Macdonald @ Wave Amsterdam
