Asics: advert-top-1 by 180 Amsterdam

ASICS has made a dramatic impact into the urban running category with its new campaign Find Adventure. The launch was marked by The Big Chase, a first-of-its-kind event that brought urban running together with a full-scale immersive theatre experience – as captured in a short film that celebrates the unique activation. The experiential event created by 180 Amsterdam saw over 60 influencers and journalists from across the globe gather in downtown L.A. for The Big Chase, an interactive running experience that put runners in the shoes of old-school Hollywood detectives with an L.A. Noir case to solve.

Using a customised communications and runner tracking system, precise mapping, routing and timing, the runners were choreographed across a 5k urban course and synchronized across multiple locations for theatrical interactions. The event and subsequent film release represents the start of the new ASICS Find Adventure campaign geared towards an urban, millennial audience. Along with the introduction of two new products – fuzeX RUSH and GEL-QUANTUM 360° KNIT – the event saw the debut of ASICS new fitness community Sound Body, Sound Mind and the #Run4Adventure social campaign.