Thortful: advert-body-1 by 18 Feet & Rising
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18 Feet & Rising, has launched a new ad campaign for unique greetings card company, thortful, following the agency being awarded the £4m business through a competitive pitch that ended just before Christmas.
Thortful was founded by Powwownow creator Andrew Pearce and wants to change the way that consumers buy cards. An industry first, thortful enables consumers to upload their own handwriting to bespoke, creative and quality cards that are delivered the next day.
In the last quarter alone the company grew 10-fold eating share from the 1 billion greeting cards sold in the UK every year. thortful invested in their first ever advertising campaign, taking their idea straight to TV in a bid to drive high street shoppers online for quality cards created by the largest marketplace of designers, illustrators and photographers.
The advert tackles head on the problem that before thortful, with only limited cards available online, people often struggle to find cards that truly mean something to the person they are sending them to.
Credits
Executive creative director: Anna Carpen
Creative: Oli O’Neill, Louis Jopling
Producer: Russell Taylor
Assistant producer: Lewis O’Brien
Business director: Andrew Barnard
Account manager: Ella Rybacki
Chief executive and co-founder: Andrew Pearce (Thortful)
Head of marketing: Sarah Pearch (Thortful)
Executive producer: Otis Bell, Jess Bell
Production company producer: Harriett Towler
Editor: Ben Crook
Post producer: Kirsty Oldfield
Colourist: Lewis Crossfield
Flame artist: Taran Spear
Post producer: Olivia Jessop, Jessica Eaton
Sound: Jon Clarke
Media: Daniel Fisk, Benjamin Quiroga
