The National Trust: advert-body-2 by 18 Feet & Rising
- Location:
Leading conservation charity National Trust is set to unveil a new integrated brand campaign, the first step in delivering a long-term brand marketing strategy designed to increase understanding of, and connection with, the organisation’s cause: caring for special places for ever, for everyone.
The spot called ‘Behind the Scenes’ gives a flavour of what goes on day-to-day, to care for over 500 special places ‘for ever for everyone’. It shows how important people are to protecting these places – whether staff and volunteers or members, donors and visitors. It also reminds viewers how important these special places are to peoples’ lives, providing places of quiet, beauty, history, memory or inspiration.
Credits
Executive Creative Director: Anna Carpen
Creative Director: Will Thacker
Creative: Alex Delaney, Oli O’Neill
Additional Credits: Voice: Alan Power (National Trust)
Business Lead: Andrew Barnard
Agency Producer: Russell Taylor, Ally Gunn
Production Company: Good Egg
Director: Tell No One
DOP: Maurio Chiarello
Executive Producer: Julia Reed
Producer: Rupert Savage
Editor: Brendan Jenkins (tenthree)
Sound Design: Sam Robson (750MPH)
Post Production: Hannah Ruddlestone (MPC)
Agency: Mindshare
Client Director: Sarah Rose
Strategy Director: Rosie Kitson
Media Planning: Caroline Knott, Emily Folkes
AV Planning: Carl Dzedins