Avios: advert-body-1 by 101
- Location:
A new outdoor campaign promotes an incentive for customers to be rewarded with 1,000 bonus Avios.
The promotion applies to existing Avios customers in a bid to encourage them to use more than one Avios partner in order to turn their shopping into opportunities to travel. Partners include a variety of high street brands, as well as BA and Iberia flights.
The work, created by 101, features normal shopping items made to look like famous global landmarks. A Tesco milk bottle becomes the Statue of Liberty, a rug from John Lewis becomes the Leaning Tower of Pisa and an ASOS belt is Rome’s Colosseum.
Credits
Executive Creative Director: Mark Elwood, Augusto Sola
Creative: Misha Newby
Designer: Dave Allen
Additional Credits: Agency Producer: Alex Pemberton
Account Director: Georgina King
Account Manager: Amy Lavington
Planner: Joe Smith
Photographer: Lochner Carmichael
Production Company: Another Production
