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A Creative Disruption festival from The Drum

How Virgin Racing overcame lockdown for fans

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Dan Matson, head of marketing, Envision Virgin Racing

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With sport on pause and audiences being stuck at home, Virgin Racing turned to racing marbles to engage sports fans, but how successful did the low-cost initiative prove and what lessons were learned?

Speakers

Dan Matson
head of marketing, Envision Virgin Racing
Stephen Lepitak
executive editor, The Drum

Lights, camera, diversity!

Entertainment Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Liz Murphy, director, Sweetshop
  • Catherine Lees-Millais, director, MediaMonks
  • Meena Ayittey, film director, Great Guns
  • Eileen Hanna, Baileys marketing manager, Diageo PLC
Watch

The live event evolution

Entertainment

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Jon Ola Sand, executive supervisor of the eurovision song contest and head of live events, EBU/Eurovision
  • Samantha Fay, svp global brand strategy, Guiness World Records
  • Oliver Davies, head of marketing and development, Edinburgh Festival
Watch

How sponsors pivoted in F1's absence

Entertainment

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Christine Schröder-Schönberg, head of global sponsorship, DHL
  • Matt Hurst, head of global aws sports marketing and communications, Amazon Web Services (AWS)
  • Ben Pincus, director of commercial partnerships, Formula One
Watch

Riot Games on the future of esports

Entertainment

Featuring

  • Shawn Lim, reporter, APAC, The Drum
  • Chris Tran, head of esports for South East Asia, Hong Kong and Taiwan, Riot Games
Watch

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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