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A Creative Disruption festival from The Drum

Redefining tourism marketing in Animal Crossing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Mira Bharin, director, brand, marketing and communications, Sentosa Development Corporation
  • Sascha Kuntze, chief creative officer, BBH Singapore

Event has finished for the day. All content will be on demand from tomorrow.

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Many brands have had to re-think their marketing strategy this year but for Sentosa, a tourism hotspot in Singapore, it had to re-write the rules entirely. This session will take a look into how Singapore’s attraction island, and its agency BBH, used the biggest gaming hit of the lockdown to re-imagine tourism marketing.

Speakers

Charlotte McEleny
deputy and Asia Pacific editor, The Drum
Mira Bharin
director, brand, marketing and communications, Sentosa Development Corporation
Sascha Kuntze
chief creative officer, BBH Singapore

Sneak preview of The Drum Labs

Marketing

Featuring

  • Gordon Young, editor-in-chief, co-founder, The Drum
  • Cameron Worth, founder, SharpEnd
Watch
In partnership with Yext

No wrong answers: flattening the misinformation curve

Marketing

Featuring

  • Gordon Young, editor-in-chief, co-founder, The Drum
  • Jon Buss, managing director - UK & Northern Europe, Yext
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In partnership with DoubleVerify

Prediction Series: The future of brand safety

Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Michele Yow, business director, APAC, DoubleVerify
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Unlocking the potential of women's sport post-lockdown

Marketing

Featuring

  • Rebecca Stewart, trends editor, The Drum
  • Zarah Al-Kudcy, head of commercial partnerships, Formula 1
  • Laura Weston, head of PR & trustee, Women's Sport Trust
  • Emily Defroand, hockey player, Team England and Team GB
Watch

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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