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A Creative Disruption festival from The Drum

Burger King's secret sauce

Featuring

  • Fernando Machado, global chief marketing officer, Burger King
  • Sonoo Singh, associate editor, The Drum

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Fernando Machado, the global marketing director at Burger King, will discuss how and why he introduced Burger King’s creative ideas-first strategy that has led to the brand winning many creative awards in the process in recent years and gained the fast food giant mass attention, most recently with its ‘Moldy burger’ ad.

Burger King was named by The Drum's World Creative Rankings as the world’s most awarded brand for 2019, ahead of The New York Times, Nike, Mars and Ikea.

Speakers

Fernando Machado
global chief marketing officer, Burger King
Sonoo Singh
associate editor, The Drum

The Drum Digital Advertising Awards winners ceremony

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Winning work: The story of StorySign

Best Practice Education

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Neil Pymer, creative director, Aardman
  • Mark Wheatley, executive director, European Union of the Deaf
  • Laura Visick, head of innovation, FCB Inferno
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A cup of tea with... Nils Leonard

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Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Nils Leonard, founder, Uncommon
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How emotion is better for business

Best Practice

Featuring

  • Lynn Lester, managing director of events, The Drum
  • Tom Stein, chairman and chief client officer, Stein IAS
  • Reuben Webb, chief creative officer, Stein IAS
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Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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