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D2C or Marketplace was a question on many businesses minds but after most of the world was put into lockdown, it became one of the most important decisions as brands needed to find out the best way to reach customers. Thrust into needing access to customers at speed, businesses have had to transform their e-commerce strategy at a faster pace, but what’s the best strategy in the long-term? The Drum speaks to experts about this important topic.
2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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