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The strain of Covid on agencies has led many worried agency bosses to accept client demands without question for fear of losing lucrative business in an unstable market. An investigation found that pressure is being put on agency staff who are working round the clock to make sure work is delivered. The work/life balance has blurred, and many are trying to reset the boundaries. How can agencies put better boundaries in place as we emerge from Covid?
Consumer habits have changed throughout the past year at the rate of knots, forcing brands to re-think their engagement strategies, and how best they serve their audiences through... read more
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With an uncertain financial economy ahead, many will be looking to freelance work. Freelancers and creative gig workers have many options in terms of platforms to find work but how... read more
The world of commerce is changing; consumers making purchase decisions in 2021 aren’t thinking about channels, touchpoints and the path to purchase. Rather, they are seeking out... read more
Facebook has developed a framework that agencies can use to help clients build long term brands. Join Carlos Palacios, strategic communications planning lead at Facebook as he shares... read more
The past year has demonstrated that remote working isn’t just desirable for many in the industry – it's a necessity. The commercial and social benefits of institutional remote... read more
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Talent has never been more accessible than ever before but that also means it can be harder to secure, and afford. In this session, we will explore the key questions that agency... read more
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The menopause has fast become one of the most important and topical issues facing businesses right now. The impact it is having on talent retention and mental health of their people... read more
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Lockdown and working from home forced agencies and clients to rethink the pitch process. Chemistry meetings took place on Zoom while decks were presented in Teams meetings. The savings,... read more
