Ad of the Day: Erling Haaland becomes Clash of Clans character
The Norwegian forward is a self-confessed fan of the game, and this epic spot has fans all hyped up. The fusion of sports and gaming has landed this David New York work as our top ad today.
Clash of Clans is one of the world’s most popular games, having been downloaded over 2bn times. Now, soccer legend Erling Haaland is set to become the famous ‘Barbarian King’ within it.
The partnership is brilliant because it’s unexpected, with many football and gaming fans discussing the news online, enhancing the brand’s visibility and reach. But what makes it even more clever is that the Manchester United player is truly a fan of the game.
Apparently, Haaland has already built an impressive in-game village that he’s defended from rival clans. Players can now try to defeat this, which adds another immersive aspect to the campaign.
Additionally, the cinematic ad is dramatic and engaging. The spot adopts an action-movie style and even comes with a unique ‘Haaland’ soundtrack that gets stuck in your head.