Treat your data with the respect it deserves: Mazda on personalising customer experiences

What’s the point in collecting customer data if you aren’t going to use it properly? Automotive leaders, Mazda, show that using a platform to manage data can help actualise the customer experiences your audience have always wanted.

Through listening to their customers, they are creating bespoke journeys using relevant messaging and real-time connections. They are treating humans like humans and not like numbers. So why generalise when you can customise?

Treat your data with the respect it deserves: Mazda on personalising customer experiences

What’s the point in collecting customer data if you aren’t going to use it properly? Automotive leaders, Mazda, show that using a platform to manage data can help actualise the customer experiences your audience have always wanted.

Through listening to their customers, they are creating bespoke journeys using relevant messaging and real-time connections. They are treating humans like humans and not like numbers. So why generalise when you can customise?

In this captivating webinar, we discuss:

  • How marketers can use Data Management Platforms (DMPs) to reduce media budget waste
  • Tips on delivering relevant outreach based on customer intent and value
  • How to increase conversions through personalisation of multiple touchpoints

Join The Drum, Relay42 and Robert Vonk, manager of online marketing and data at Mazda, to learn why he decided to start using a DMP and the true extent of how this has impacted the way Mazda reaches both existing customers and new prospects.

Your data is treated in accordance with the terms & conditions and privacy policy of The Drum / Carnyx Group.