How analytics are powering a revolution in customer understanding

As advances in big data and artificial intelligence take centre stage, as consumers adopt and adapt to an ‘always-on’ sharing culture fuelled by near-universal internet connectivity, there has rarely been a better time for ecommerce brands to deliver superior experiences. Doing so will lead to higher revenues. But are they doing enough to understand just how and why their customers are buying, or why they abandon their shopping carts before purchase?

This report examines how brands and consumers alike can benefit from better user experience. It explores how analytics are powering a revolution in customer understanding and offers insights and advice from ecommerce industry leaders. It has been created by The Drum in partnership with ContentSquare, a leading UX analytics and optimisation platform that helps businesses understand how and why users are interacting with their mobile, apps and websites