What is Creativity?

The Drum, in association with Millennial Media, has launched a campaign to decode the DNA of pure creativity.

We are talking to creative geniuses in every sector, from music and the arts to fashion and beyond, to build an understanding of how creativity is conceived, nurtured and grown.

We’re less interested in what they do day-to-day (although all are creative leaders in their own field) and more in their innate creativity and its genesis.

Framestore's Mike McGee on the power of virtual reality to invigorate storytelling

In the latest in a series of interviews exploring pure creativity, and how it is conceived, nurtured and grown, we talk to Mike McGee, Co-Founder & Creative Director of Oscar-winning visual effects company Framestore.

Taking place at What is Creativity partner Millennial Media’s recent IAB Digital Upfronts 2015 event, the interview, carried out by Millennial Media VP Global Marketing Stephen Jenkins, explores the power of virtual reality and how it will soon enable anyone to have tea with Audrey Hepburn.

Jonathan Ross on storytelling, virtual reality, the power of social media and meeting a student Jonathan Ive

In the latest in a series of interviews exploring pure creativity, and how it is conceived, nurtured and grown, The Drum interviews broadcaster Jonathan Ross. To be published on 18 November.

Taking place at What is Creativity partner Millennial Media’s recent IAB Digital Upfronts 2015 event, the interview digs into Ross’s views on storytelling, the impact of technologies like virtual reality and 3D on the film and TV industry, and the positive impact of social media. 

Singer and composer David McAlmont talks inspiration, collaboration and reveals his muse

Singer and composer David McAlmont, with one of the most unique voices in the music industry, has worked with collaborators from Michael Nyman to David Arnold.

He recently formed new group Fingersnap with Guy Davies and, earlier this month, reunited with former Suede guitarist Bernard Butler for a UK tour to celebrate the 20th anniversary reissue of their classic album The Sound of McAlmont & Butler.

Red Dwarf’s Robert Llewellyn talks tech, finding new audiences with online video and electric cars

Actor, comedian and writer Robert Llewellyn, most widely known as Red Dwarf’s Kryten and presenter of Scrapheap Challenge, has appeared in and presented numerous TV programmes.

He is also a prolific producer of online content, largely dedicated to electric cars and renewable technologies, including hugely successful shows Carpool and Fully Charged.

Music producer Rishi Rich on inspiration, going Stateside and working with Teddy Riley

Rishi Rich is one of the UK’s most successful and influential music producers,  credited with launching the career of Jay Sean.

A pioneer of the Asian/R’n’B fusion sound, he has produced and remixed work for artists including Madonna, Craig David and Britney Spears, in addition to releasing solo albums. In April 2014 he moved to Atlanta to work alongside seminal producer Teddy Riley.

Designer Tom Dixon on ideas, product design and why computers are 'like a disease'

Tom Dixon OBE is a self-taught British designer whose work has been acquired by The Victoria and Albert Museum and the Museum of Modern Art New York.

His recent projects include Shoreditch House and the Mondrian hotel at Sea Containers House. He is currently runs the Tom Dixon brand specialising in furniture, lighting and accessories. 

Decoding the DNA of pure creativity with Onedotzero’s Shane Walter

Shane Walter is the creative director and co-founder of the global creative design agency and festival Onedotzero.

Multi award-winning Walter has been running the festival for the last 17 years, working with everyone from U2 to Nike, and has curated and commissioned exhibitions for the likes of ICA, Tate Modern and the Taipei Fine Arts   Museum.

The National Theatre's Ollie Winser talks design, inspiration and the digital revolution

Ollie Winser, creative director of the National Theatre’s graphic design studio, is responsible for the design output across the organisation with a global audience of over 4.2 million people.

He discusses how digital and social media has transformed theatre's creative potential and how theatres can better engage their audience.

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