Wez Eathorne

Research director

Opinium

Wez Eathorne is research director at Opinium.

Opinium share findings from their Most Connected Brands Index UK 2021 report.
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Brand connection in the time of coronavirus
London lights advertising
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Silence isn’t always golden: why brands need to be vocal in a time of crisis
Coffee generations
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Talkin' 'bout my generation: subverting the stereotypes
Opinium's Wez Eathorne compares the brand loyalties between generations.
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Generational dynamics, age is simply a number: Opinium report
Amazon
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Study reveals the UK’s ‘Most Connected Brands’