Gerardine and Wayne Hemingway have enacted a philosophy that “design is about improving things that matter in life”.

After selling their first fashion brand, Red or Dead, in the 1990s, the Hemingway’s have concentrated on projects that benefit society.

These have ranged from large-scale regeneration projects to some of the largest affordable housing in the UK, low cost large-scale public festivals to sustainable uniforms for McDonalds and bottles for Coca-Cola.

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