Wayne Blodwell

WB

head of programmatic

iProspect
Adtech
Opinion

Build v borrow v buy: should advertisers actually own their adtech?
Wayne Blodwell, TPA, chief executive, wants to address the 'programmatic skills gap' which he believes is currently stifling the industry
Opinion

Conflicts of interest in media service companies – do they need resolving?
wayne blodwell TPA
Opinion

Time to tear back the layers of the programmatic onion!
procter & gamble
Opinion

Why P&G's new programmatic model is fascinating

Pressure grows on walled gardens
Opinion

Facebook, Google & Amazon need to adopt a Walled Garden 2.0 approach or they will face a decline...
Wayne Blodwell moderating a panel at Programmatic Punch
Opinion

2017 will be the year we have to rewrite the marketing rulebook (before it’s too late)
Wayne Blodwell
Opinion

To DMP or not to DMP? That is the 2015 marketing question