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Creative director

Tribal Worldwide London

Victoria Buchanan started her career in digital advertising more than two decades ago.

It began in the fine art world with an interactive masters' degree, before progressing to interactive art, game development, web, interactive TV to digital communications before she finally settled at Tribal 18 years ago.

In 2015 she says she has "made films, blended retailers, created virtual reality, worked with dogs and played with e-paper".