Tony Connelly

Sports Marketing Reporter

The Drum

I cover media, marketing and sponsorship news within the sports industry. This includes breaking news as well as writing feature pieces with insights from experts in the sports marketing world.

Sexualised ads

Sexualised ads don't work and yield no results, according to latest research
Walmart

Amazon hits back after Walmart tells suppliers to stop using its cloud services

Faceboook Video Creation app

Facebook confirms video creation app for influencers

Doom Bar

Doom Bar celebrates British and Irish Lions fixture against the All Blacks by recreating historic...
intel

What Intel’s Olympic sponsorship says about the future of marketing around the Games
Samsung Will it Fry

Tennent's tackles life's most pressing question - Will it Fry?
Thursday Night football

Amazon to charge $2.8m for NFL ad packages
Wembley Stadium

FA ends sponsorships with betting firms as it looks to move beyond gambling controversy
Sky Sports

Formula One bosses believe Sky's exclusive broadcast deal will be detrimental to the future...
NFL Game Pass

NFL lines up major international expansion of its OTT Game Pass service with the help of W...
Levergy Directors

M&C Saatchi Sport and Entertainment expands into South Africa with acquisition of Levergy
Paris Masters

Rolex becomes title sponsor of Paris Masters after BNP Paribas ends 19-year partnership
NWHL

Twitter builds on live streaming business with National Women’s Hockey League deal
Andy Murray appears in Union Jack colours

Marvel comic artist creates superhero Andy Murray for Under Armour ahead of Queen's Club
McGregor

Conor McGregor's Reebok deal expires leaving him a free agent ahead of Mayweather fight
Mars

Mars boosts digital innovation with two key appointments

Gennady Golovkin and Saul Alvarez

BoxNation outpunches Sky for UK rights to Golovkin vs Alvarez mega fight
UFC

UFC to innovate its broadcast experience with real-time stats provided through sensors
Arsenal

Arsenal players to star in marketing campaigns for upcoming Universal Pictures releases as...
Matt Wilson Ball Street Network

Ball Street Network founder Matt Wilson on the rise of fan-made media and its untapped commercial...